The Barcelona-based haircare brand lands at the Village with a space designed to connect science, nature, and self-care in the most exclusive setting of the Salón Náutico.
Wellbeing from the root: science, nature, and the Mediterranean lifestyle
Tara, a high-end haircare brand born in Barcelona, joins as an official sponsor of the Barcelona International Boat Show 2025, bringing its holistic care philosophy to the heart of the event: the Village.
Their proposal combines the best of two worlds —powerful botanical extracts and cutting-edge dermatological science— to offer visitors a unique, personalized experience in an elegant, mindful environment, fully aligned with the show’s new positioning.
Interview with Tara | Official Sponsor of the Salón Náutico 2025
- What does it mean for Tara to be present as a sponsor in such a transformative edition of the Salón Náutico as 2025?
Being present as a sponsor in this edition of the Salón Náutico represents a great opportunity for Tara. We share the same vision of evolution, innovation, and connection with the Mediterranean environment. This transformative edition reflects exactly who we are: a brand that places wellbeing and care at the center, from the very beginning, with effective, clean, and deeply sensorial formulas. It is a privilege to accompany an event that elevates the maritime lifestyle into a more sophisticated and mindful experience. - What will you highlight in your space this year, and what new things will visitors discover?
Our space will be an extension of the Tara universe: clean, Mediterranean, elegant. Visitors will be able to discover our scalp-first haircare routines, focused on restoring hair health from the root. We will also introduce some of our 2025 innovations and a hair and scalp diagnostic experience to better understand their real needs and how to care for them. Everything has been designed for those seeking visible results without giving up on sensorial pleasure or commitment to their health. - How do you value the new positioning of the Salón Náutico and its commitment to a more exclusive and professional experience?
We believe it’s a very wise step, aligned with the evolution of today’s consumer, who values both product excellence and the experience surrounding it. This new approach fits perfectly with Tara: a brand that is born from nature and empowered by modern science, but expressed through the art of holistic self-care. Choosing a more exclusive, professional, and experiential show allows for deeper connections with a demanding, curious audience seeking brands with soul. - What role does sustainability play in your strategy, and how is it reflected in your presence at the show?
We formulate in our own laboratory in Barcelona, with effective ingredients that are safe for the skin and respectful of the environment. We are strongly committed to local suppliers and conscious production. 80% of our ingredients are of Spanish origin, and when we turn to international suppliers, we select them under the same ethical standards that guide Tara.
At the show, this translates into a space designed with reusable materials, free of excess, and focused on personal connection rather than visual footprint. We believe modern luxury is quiet, responsible, and coherent.
Thank you, Tara!
From the Barcelona International Boat Show, we thank Tara for their trust, vision, and commitment to a more conscious, sophisticated lifestyle connected with the environment.
Their participation in this edition strengthens the new direction of the show and brings us closer to a nautical experience that goes beyond the sea.
🗓️ See you from October 8th to 12th
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